Amidon Planet E107: The Power of Story with Dr. JJ Peterson, Head of StoryBrand

Published by Adminidon on

Learning to teach better with Dr. JJ Peterson, Head of StoryBrand, host of the Marketing Made Simple podcast, and co-author of Marketing Made Simple book, as we discuss the power of storytelling to clarify our message and invite others into a story that makes their lives better. Dr. Peterson shares the seven elements of the StoryBrand framework and we discuss how to leverage the power of story with those we teach.


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StoryBrand website, StoryBrand Framework, and StoryBrand Marketing Workshops

Dr. JJ Peterson as a dancer in the Missy Elliott – Ching-A-Ling [Official Music Video] (around 1:34)

Submit a question, comment,  or suggestion to the Mailbag by sending an email to joel (at)  In addition, if you have an event or opportunity to share you can either send an email to joel (at) or head to to fill out the Request a Call form.

Categories: podcast